The Minit Games Format!
Upload once. Post forever. This is the one idea everything else in the Creator Playbook builds on.
In short
- A Game is uploaded once; every Post is a new challenge made from it.
- Posts start by themselves in the feed, one at a time, and count once per player.
- A played Post leaves that player's main feed for good; the way back to them is a new Post.
- The caption is the only thing you get to say before the first move, so write it as a challenge.
A Game is the box, a Post is what players open
On Minit Games you upload a Game once: your code, your art, your rules. Then you publish it as many Posts as you want, each with its own settings and its own caption.
One Game can become a hundred Posts. A puzzle Game might publish a new puzzle every day. An arcade Game might post "Slow and steady" on Monday and "Twice the speed" on Tuesday. Same upload, different challenge.
That is the format in one sentence: you build the machine once, then keep feeding the feed.
How a player meets your Post
Picture a player on the Minit Games app. The feed shows one Post at a time, full screen. There is no cover image to tap and no PLAY button: your game is already running when it slides into view.
Above it, a small header shows your caption, your name, and how old the Post is. When the player is done, they tap NEXT and the following Post starts on its own.
A good session lasts about a minute. That is the rhythm players expect: arrive, understand, play, finish, move on.
Tip: Because the game starts by itself, the caption is the only thing you get to "say" before the first move. Treat it as the headline of the challenge.
Each Post counts once per player
The first time a player finishes your Post, that result counts: it earns them XP, stars, and achievements (Land the Ending!). If they replay it, the replay is just for fun and isn't scored again.
Once a player has played a Post, it leaves their main feed. They won't see it there again. The way back to that player is a new Post.
This is why one upload is never enough. Every fresh Post is another chance to reach the people who already enjoyed your last one. The Daily Habit! covers how often to post.
Same challenge, real bragging rights
The best Posts give every player exactly the same challenge. Same level, same layout, same rules.
When everyone faces the same puzzle, a ranking such as "Top 10%" means something. Players compare, share, and want to prove they can do better. When everyone gets a different random board, a score is just a number.
So think of each Post as a shared event: "Today's maze", "This week's boss", "Level 12". Everyone plays the same thing, so everyone can talk about it. Build to Post! shows how one Game gives every player of a Post the same challenge.
Every Post is a front door
The feed doesn't show your Posts in order. A player might meet your 40th Post before your first.
That means every single Post has to work on its own, for someone who has never seen your Game before:
- They understand what to do within a few seconds.
- The run has a clear ending.
- It feels complete, not a teaser for something else.
If a Post only makes sense after playing the previous ten, most players will never get there. Make each one a perfect first impression.
Tip: Think Wordle. You open it, you know what to do, you guess the word (or you don't), and it's over. That's a Post.